Cody Sipe

A Valuable Lesson from Chevy’s Super(bowl) Mistake

Posted on 02. Jun, 2011 by Cody.

Ageism is everywhere in society today perpetuating stereotypes of what it means to get older. Chevy joined in on the "fun" during this year's superbowl commercial frenzy by showing a group of hearing-impaired older adults in a senior living facility arguing over what they heard, or thought they heard, on TV. Watch it here. Funny? [...]

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Leverage Values to Change Lives and Make More Money

Posted on 27. May, 2011 by Cody.

Values, values, values. I cannot stress how important values are when working with the mature population. It is so easy to stereotype individuals based on their age. Age is a rather poor indicator for understanding a person and can get us into a lot of trouble if we use that as our primary means for [...]

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What Exercise Infomercials Taught Me About Business

Posted on 24. May, 2011 by Cody.

What do the Thightmaster, Buns of Steel, Tae Bo, the Gazelle, 8 Minute Abs and the Abdomenizer all have in common? They achieved phenomenal infomercial success during the 90's selling millions and millions of dollars worth of product and making their inventors/creators overnight success stories. I've learned quite a bit about running a successful business [...]

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The Best Marketing and Sales Info For Your Business

Posted on 19. May, 2011 by Cody.

I have learned from a lot of folks over the past two decades. From PhD's, MD's, PT's, RN's, RD's and people with a lot more impressive credentials than mine. But when it comes to the most innovative, out-of-the-box and effective marketing and sales strategies none of them can hold a candle to my Armenian immigrant, [...]

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The Big Opportunity You’re Missing (Interview with Kay Van Norman)

Posted on 12. May, 2011 by Cody.

Being in the fitness business is all about having a competitive advantage. How can you differentiate yourself from all of the other trainers and facilities out there? When trying to connect with the mature population the growing advantage is to focus on wellness rather than just fitness. Fitness and wellness expert Kay Van Norman (author [...]

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Take Advantage of the Spillover Effect

Posted on 10. May, 2011 by Cody.

There are numerous business advantages to targeting the mature market that I could talk about but none are as powerful as an incredible phenomenon that I call "The Spillover Effect". This one benefit alone has the ability to multiply your business ten-fold and give you a distinct competitive advantage over all the other trainers in [...]

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3 Keys to Closing EVERY Prospect

Posted on 27. Apr, 2011 by Cody.

There are many aspects of a fitness business that we could consider critical to success but none may be more misunderstood, maligned or mistaken than closing. But you don't want to be a "salesman" you say? You don't feel comfortable "selling" you say? Well then you should be satisfied with a mediocre existence at best [...]

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Keys to Crushing It with the Mature Market

Posted on 19. Apr, 2011 by Cody.

The older adult market is exploding thanks mainly to the huge numbers of baby boomers that began turning 55 in 2002 and started turning 65 in 2011. You have an amazing opportunity to tap into this market as the boomers are now dealing with the effects of aging and as messages extolling the many benefits [...]

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Excellent Cueing = More Clients and More Money

Posted on 14. Apr, 2011 by Cody.

Elite trainers have in-depth knowledge and skill in their area of expertise and know how to communicate that information effectively to a wide variety of clientele. While some trainers may seemingly be blessed with the ability to communicate well most of us need to work hard at it. One critical area of communication that most [...]

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"Senior" "Fitness" as we know it is one foot in the grave!

Words Matter to the Mature Market

Posted on 12. Apr, 2011 by Cody.

Slow starting treadmills with extra long handrails; recumbent bicycles; lightweight dumbbells; recumbent steppers; weight machines with increments of 5lbs or less; areas free of clutter and cords; and fully-accessible facilities are just a few of the important age-friendly characteristics of a fitness club serving older adults. However the most important is arguably a well-trained staff [...]